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If your platform offers the Zapier app, you can connect it from Integrations → Zapier in your dashboard and pick events as Zap triggers. You do not need anything on this page to use Zapier normally.

How it works

Zapier subscribes to events with REST hooks under https://app.example.com/zapier. The key it uses needs the salesbot:zapier:hooks permission. Errors you may see: unknown_event, invalid_target_url, too_many_hooks and zapier_not_connected.
For your own code, use webhooks instead. They are signed, retried and have a delivery history.